About
Product leader. Builder. Founder.
I'm Jessica Sarceda, an AI product leader and builder based in San Francisco. I currently work at Apple, where I lead 0→1 LLM-powered product initiatives for intelligent support experiences.
I started in product by redesigning telemedicine software while studying engineering at Arizona State University. That early work taught me that product is not only about shipping features. It is about understanding people, simplifying complexity, and building systems that make technology feel more useful.
In 2018, I joined Paradox as the company's first AI Product Manager. This was before foundation models were a household name, and the work centered on building conversational AI that could operate reliably in real-world enterprise workflows. Over four years, I grew from AI Product Manager to Senior Director of Product while helping scale the platform to 300M+ annual interactions across 20+ languages.
After Paradox, I led GenAI product work at Sense, focused on conversational CRM and enterprise AI adoption. Today, I work at Apple on LLM-powered support experiences that operate at global scale.
Outside of work, I build YipYapp AI, a multi-model AI interface exploring how users can move between quick answers and deeper reasoning without needing to understand model selection. I am especially interested in human–AI interaction, product taste, trust, and the future of intelligent interfaces.
The path so far
- 2026 – Present
YipYapp AI
FounderBuilding a multi-model AI interface for routing across frontier models.
- 2024 – Present
Apple
Product Manager, Digital Apps & ServicesLeading 0→1 LLM-powered support experiences at global scale, from pilot to global rollout in under 18 months.
- 2023 – 2024
Sense
Lead Product ManagerOwned GenAI conversational CRM strategy supporting ~50% of company ARR.
- 2022 – 2023
Jessie the Techie
FounderTook an intentional break after Paradox and helped women-owned businesses build their online presence: websites, SEO, and social & ad campaigns off trending data.
- 2018 – 2022
Paradox (acq. Workday)
AI PM → Senior Director of ProductFirst AI Product Manager; scaled conversational AI to 300M+ annual interactions across 20+ languages, driving 200% YoY engagement growth, on the way to a $1.5B Series C valuation.
- 2015 – 2018
eVisit
Intern → Product ManagerGrew from intern to PM; designed and shipped telemedicine features end-to-end, increasing user adoption 200% through a UX redesign.
- 2013 – 2017
Arizona State University
B.S. Technology Entrepreneurship & ManagementTop Undergraduate Engineering Student · IEEE publication.