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Jessica Sarceda./home
All work
Sense

Enterprise GenAI Conversational CRM

Hired to lead Enterprise AI. I built a GenAI CRM that automates recruiters' tedious work so they can spend more time with people.

Role
Lead Product Manager
Timeframe
2023 – 2024

Context

Sense serves enterprise talent-acquisition teams. Recruiters were losing hours to manual, repetitive tasks instead of talking to people. I was brought in to lead Enterprise AI, and specifically to integrate our product with a recently acquired system, ship a working product with API integrations into core HR systems, and package it to sell into the enterprise.

Sense's AI candidate matching: a scored shortlist with an AI summary and intelligent requirements.
Sense's AI candidate matching: a scored shortlist with an AI summary and intelligent requirements.

The work

I owned Sense's GenAI CRM, the recruiter-facing product behind roughly 50% of company ARR. The bet was simple: automate the tedious parts of a recruiter's day so they can spend more time on the human parts. We shipped AI recommendations that surface the right candidates and read their resumes, fast omni-channel scheduling, and automation for the manual workflows that ate recruiters' time, always keeping the human experience at the center. I led the integration of our product with a recently acquired system, built the API integrations into core HR platforms, and packaged it to sell to enterprise buyers.

Sense omni-channel candidate messaging across SMS and WhatsApp.
Sense omni-channel candidate messaging across SMS and WhatsApp.

Impact

  • Hired to lead Enterprise AI, owning a GenAI CRM behind ~50% of company ARR
  • Shipped AI candidate & resume recommendations, omni-channel scheduling, and workflow automation
  • Integrated the product with a newly acquired system and core HR (HRIS/ATS) APIs
  • Packaged and positioned the product to sell into the enterprise
  • Automated the tedious so recruiters got more time for human-to-human connection

What it taught me

The point of AI in recruiting isn't to remove the human. It's to give recruiters their time back for the parts only a human can do. Automate the tedious, protect the personal.

Product focus

Enterprise GenAIAI CRM / candidate engagementAI candidate & resume recommendationsOmni-channel AI schedulingWorkflow automationCore HR (HRIS/ATS) API integrationsPost-acquisition integrationEnterprise packaging & GTM